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05 / Brand & Identity

H.M.A Foodstuffs

A familiar place
at the table.

Selected work

Food branding and packaging expressions rooted in the everyday Sudanese kitchen.

H.M.A Foodstuffs / original brand identity presentation cover

The scope

  • Brand & Identity
  • Campaigns & Content
  • Print & Packaging

The point of view

The foodstuffs line brings H.M.A’s green expression to staple ingredients and everyday meals. The archive combines product presentation, packaging layouts and culturally familiar campaign imagery.

The expression

Rice and lentil packaging use a consistent information structure. Haboba pack options explore a more characterful product expression, while the surrounding imagery returns the brand to the home.

In detail.

07 selected views

Brand & Identity

H.M.A Foodstuffs / Foodstuffs identity expression
Foodstuffs identity expression

Campaigns & Content

Print & Packaging

H.M.A Foodstuffs / Haboba / packaging design options
Haboba / packaging design options
H.M.A Foodstuffs / Rice and lentil packaging artwork
Rice and lentil packaging artwork
H.M.A Foodstuffs / Food product presentation
Food product presentation
H.M.A Foodstuffs / Distribution vehicle visualisation
Distribution vehicle visualisation

Packaging artwork, product presentations and campaign design. Haboba layouts are design options.