02 / Brand & Identity
AlphaPay
Three strengths.
One clear identity.
Selected work
A payment brand expressed through a connected symbol, colour and application system.
The scope
- Brand & Identity
The point of view
Three A forms meet in one symbol. The AlphaPay identity pairs navy and copper with sand and teal, carrying the idea of clarity, connection and confidence across the brand.
The expression
The identity toolkit extends into stationery, social layouts and outdoor formats. Payment cards and interface screens are presented as visual concepts within the system.
In detail.
06 selected views
Brand & Identity
Identity and application design. Payment interfaces and cards are concepts.