09 / Brand & Identity
Mo’men / المؤمن
A wordmark.
A memorable signature.
Identity exploration
A yellow-and-charcoal identity exploration built around an expressive Arabic wordmark.
The scope
- Brand & Identity
The point of view
The supplied Mo’men artwork pairs an expressive Arabic wordmark with a compact companion symbol. Yellow and charcoal give the exploration a distinct signature.
The expression
The site presents the supplied marks in a new identity composition and illustrative applications, keeping the original drawing intact.
In detail.
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Brand & Identity
Original logo from Untitled-4 copy.ai. New cover uses this exact Illustrator mark in a presentation composition.